The Division of Student Affairs Wellness Initiative was recently launched to establish the University of Maryland as a healthy place for students, faculty and staff, to live, learn, and work. The campus Wellness Coalition is a cross-campus collaborative created to achieve that mission. In an effort to establish campus-wide awareness and recognition of the Wellness Coalition, including our mission and campaigns, we have decided to develop our visual identity. We are looking for a unique design for our group’s logo. We want to maintain the association with the University of Maryland by using the University’s colors of red, gold and black, but the designer can take creative liberties with their use.

The target audience for our coalition segments into the University of Maryland students, faculty and staff.

Design a unique and original logo that is memorable and has positive visual impact that will attract the attention of the campus community. This logo should have within its representation various visual elements that are symbolic or iconic in there association with the concept of wellness. The logo should speak for itself in conveying that the University of Maryland is a community that values the pursuit of a healthy mind, body, and spirit for all students, faculty and staff.

Designs must be gender, race, and age neutral and should not appear to be the “property” of any one department or college. They must be adaptable to various media.

The entrant must have solely created this logo and the logo must not have been previously published. The design must not infringe on any intellectual property rights, including copyrights and trademarks.

The name of our group is, The University of Maryland Wellness Coalition. The logo design should be designed for use with or without the name. The tone should be fun and intellectual but still accessible. The feeling or mood of this logo should stimulate positive emotion and interest. It should not be aggressive or threatening.

Finalists will be selected by representatives of the Wellness Coalition. Entries will be judged on appearance, suitability for planned use, and positive representation of the University of Maryland and the Wellness Coalition. Finalists will be invited to present their designs and answer questions regarding them to representatives from the Wellness Coalition. The winner will be announced the week of September 7, 2009. The creator of the winning design will receive a Nintendo Wii Game System and have the honor of being the artist behind the visual representation of the University of Maryland Wellness Coalition.

This competition is open exclusively to current University of Maryland students, faculty and staff.

Limit one entry per person. Entries may be submitted in two ways, (1) via email, or (2) standard mail/courier.

All entries submitted via email must be sent to bhipple@umd.edu in a ZIPPED or Stuffed (compressed) file.

All entries submitted by standard mail or courier must be saved on a CD disk. If using standard mail, send your CD to:

Bart Hipple
Assistant Director
Dining Services
1150 South Campus Dining Hall
College Park, MD 20742

For both forms of submissions, each file must have the designer’s first initial and full last name (ex: Samantha Jones = sjones01.eps). All submission must include the designer’s full name, address, phone number, and email and it must be typed legibly. Entries that do not follow these stated guidelines will not be accepted.

All entries must be postmarked before 4:00 pm EDT, Friday, July 10, 2009.

All design entries will become the property of the University of Maryland Wellness Coalition and will not be returned to the entrant. Designs will not be used in whole, or in part, by the Wellness Coalition without the expressed written consent of the designer. Upon receiving consent by the competition winner, the Wellness Coalition will own the design and maintain the exclusive rights to use the design without prohibition. By entering this competition, the designer acknowledges that his/her design may be used and/or altered at the discretion of the Wellness Coalition. Entrants agree, if selected as a finalist, to be interviewed by the members of the Wellness Coalition Communications Work Group and by The Diamondback. By entering the contest, entrants agree to waive any right to claim any ambiguity or error in the official rules or the contest itself and agree to be bound by these official rules and all decisions of the selection panel of the Wellness Coalition. The Wellness Coalition is not responsible for design entries that may be stolen, misdirected, lost, late, damaged, or have postage due.